Sony Minidisc - Failed Innovation


According to Rogers' Diffusion of the Innovations: the decision process is a series of steps which an individual or other decision-making unit passes from gaining initial knowledge of an innovation to forming an attitude toward an innovation to making a decision to adopt or reject.

According to Rogers, this process can be broken down into the folloing specific steps: (each is hyperlinked to a webpage containing additional information on each step)

Based on this research, Sony Corporation developed a Minidisc which failed on every level.


Final Thoughts