Bibliography

These resources are available and assisted in this project:

• McDaniel J. (2000) Lost in the Supermarket, Emedia 13 (3) 28.
• Levitt G (1998) A Second Shot. Discount Merchandiser 38 (12), 59.
• Ferguson J (1997) Sony Puches Minidisc in Europe. Billboards, 109 (4) 51.
• Bad Strategy or Bad Management? (2005) Economist 374 (8417), 12.
• Johnson Kevin (2016) How to Identify the Four Basic Phases of the Innovation, Rutgers University
• Shin H.B.S. (2000) The Sony Minidisc, Standford University
• Rogers E.M (2003) Diffusion of Innovation (5th Edition) New York, New York USA Press