Confirmation takes place when an individual seeks reinforcement of an innovation-decision already made.

Why Sony at the Confirmation Stage

Roger’s theory, Human behavior change is often motivated in part by a state of internal disequilibrium or dissonance Sony failed to engage the younger generation of listeners and did not become an industry standard.

Based on this research, at the confirmation stage Sony decided to discontinue the production of this product on July 7, 2011 due to Competitive Strategy and failures of the Minidisc. All shipments to retail stores in US, Europe, and Canada were canceled.


Based on this research, the confirmation stage failed due to bad strategy. As a company, Sony created a number of mistakes from a management viewpoint namely not keeping with innovation and the competitiveness of the computer and music market.