Decision takes place when an individual engages in activities that lead to a choice to adopt or reject the innovation.

Why Sony Failed at the Decision Stage

There are a number of reasons why Sony failed at the decision stage namely because of the consumers did not adopt to the innovation of the Minidisc. The Minidisc did not adopt to the music and computer industry due to consumers rejection of this product.


In the decision stage concerning the Minidisc the Japanese market accepted the innovation, however in the U.S Market the Minidisc appeared to reject the innovation due to the lack of interest and the high price. Despite poor sales in the United States which is a large market of consumers Sony management had to adopt to the consumers by rebranding, reinvention and changing the price to remain competitive and attract consumers not only in U.S but world wide, however many consumers did not adopt to the innovation.