Implementation occurs when an individual or other decision-making unit puts a new idea into use.

Why Sony Failed at the Implementation Stage

Based on the research at the Implementation stage due to the fact the consumer did not adopt to the minidisc. The Minidisc did not meet the customers needs in the music for the following reasons below:


At the Implementation Stage that consumers decide not to adopt or implement Sony decision to rebrand or reinvent the minidisc.Consumers were not impressed with this product due to the failure of the first product by Minidisc.